KSENIA OVCHINNIKOVA
BRAND STRATEGIST AND BRAND DEVELOPMENT CONSULTANT
BRAND STRATEGIST AND BRAND DEVELOPMENT CONSULTANT
I help agencies and companies develop strategies that lead to authentic changes.
My superpower lies in understanding the process of brand building and advertising campaign from head to toe.
I worked in marketing research on both the client (Avito) and agency (Ipsos, Kantar) sides → I have a clear vision of how brands develop in a company and how to test their strength.
Experience working as a brand and communications strategist within agencies (SLAVA, Friends Moscow) and in my own studio (Pointy), consulting agencies, gave a comprehensive understanding of how to create strategies that simultaneously solve the client's business problems and inspire creative teams.
My superpower lies in understanding the process of brand building and advertising campaign from head to toe.
I worked in marketing research on both the client (Avito) and agency (Ipsos, Kantar) sides → I have a clear vision of how brands develop in a company and how to test their strength.
Experience working as a brand and communications strategist within agencies (SLAVA, Friends Moscow) and in my own studio (Pointy), consulting agencies, gave a comprehensive understanding of how to create strategies that simultaneously solve the client's business problems and inspire creative teams.
WHAT I CAN DO FOR YOU
Turnkey brand development or individual services such as research, positioning hypotheses, brand platform, brand architecture
Development of a communication strategy for a period of 1-2 years
Development of a creative brief for a specific advertising campaign
Consulting on any topics related to marketing research, creation, implementation and promotion of a brand in 3 formats: one-time consultation, audit of your products, supervision of problem solving or education
WHAT PROBLEMS I CAN SOLVE
Understand the barriers of strong brand building
Synchronize disparate brand role's perceptions within the сompany
Help to correctly implement the brand into action, so that it doesn't sink into oblivion
Form criteria for assessing brand effectiveness when there is chaos in the approach
MY WORKING PROCESS
1
Calibration session
Getting to know your team with the goal of validating the task, hearing the pains and concerns of everyone in the group, defining the image of the result and the evaluation criteria. The meeting also defines a format of future work that is convenient for all participants.
2
Sprint-sessions
Conducting a series of small meetings with your working group, where we consistently find answers to all questions, test hypotheses, and share expertise. This allows you to save time and involve different departments of the company, which help enrich the result.
3
Presentation
Based on the results of the sessions, a finished document is formed and can be implemented into working process, be it a creative brief or a brand platform.
LET'S COLLAB
e-mail: mc.ovchinnikova@gmail.com
or reach out on socials below
